How should you respond to the changing donor profile?
It’s called Strategic Philanthropy. There’s a fundamental shift going on in fundraising from general donations to very specific cause or program donations. The last two years of the Giving USA’s Annual Report has revealed that while general philanthropy has increased, donors are becoming increasingly specific about where and how their donations are used. In other words, donors are looking to make an impact through an organization instead of giving to an organization...
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