CHASING A UNICORN: NONPROFITS STRIVE TO SEE A COMPLETE VIEW OF THEIR CONSTITUENTS

Angie Connors started giving to your organization in 2013—she mostly donates online, but she sometimes sends checks by mail. She’s attended a few events, donated an in-kind item at Thanksgiving, liked your Facebook page, and sometimes volunteers around the holidays. How do you keep track of Angie?...
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