Marketing: Charity's New Superhero | Roxanna Kassam-Kara | TEDxUnionville

One of the unfortunate realities for most nonprofits is that they don’t have a sustainable, long term source of funding, so they can’t plan for for the future and expand their missions since they never know what their financial situation will be down the road. While some charities might have enough funds in their coffers, there is a taboo against using donor funds to raise more money. Donors don’t want their money to be spent on marketing - they want their money to go straight to the mission...
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