A New Approach to Donor Engagement MOVING AWAY FROM A TRANSACTIONAL PROCESS

In June of 2019, Giving USA published its annual report detailing trends in domestic charitable giving for the 2018 calendar year. Following four years of sustained growth in domestic charitable contributions that exceeded $435 billion in 2017, the 2019 report documented a 1.7 percent decline in donations, due, largely, to reductions in individual giving....
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