New Data Axle Study: To Reach Donors, Nonprofits Must Consider Age, Gender, and Politics When Planning Channel Mix

The direct mail fundraising channel continues to be a highly effective means of driving charitable donations, even among donors who complete their gift online. A new Data Axle study titled The New Best Practices for Connecting with Today’s Charitable Donors found that 29% of donors who make gifts through an organization’s website do so after being prompted by a communication in another channel...
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