• Abila

Who are Millennials? What sets them apart from other generations of donors who give to nonprofit organizations? While you may be tired of hearing about Millennials, it’s this generation of donors who engage with nonprofits differently than any other generation. And, based on the Donor Loyalty Study, 10 percent of high-wealth donors are in the Millennial generation, making their potential to give strong enough to ensure Millennials are a key group to target in nonprofit fundraising efforts...
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